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Case Study · CLPR Media
Outbound → Closed Retainers Client: CLPR Media — Clipping agency

50 leads. 25 calls.
4 retainers closed.

CLPR Media puts creators and brands everywhere at once — a community of 8,000+ clippers posting across TikTok, Reels, Shorts and Facebook. We ran the outbound that fills their pipeline: 50 interested leads and 25 qualified calls in 60 days — and 4 high-ticket retainers already closed.

Retainers closed
0
high-ticket · and counting
Qualified calls
0
in 60 days
Interested leads
0
positive, in-market
Prospects reached
0
unique contacts
CLPR Media — homepage
CLPR Media homepage: Be everywhere, all at once
CLPR Media — clipping campaigns for creators, brands & businesses.
01

The receipts

Interested replies, bookings, calls and invoices — the wins landed in the shared Slack in real time. A sample from the run:

Slack · #wins
Slack: another highly interested prospect
Another highly interested prospect — straight from the campaign.
Slack · #wins
Slack: booking with client, send the invoice, great lead
Call done with a great lead — "you guys can send me the invoice."
Slack · #wins
Slack: a booking should come in
Another qualified booking coming in.
Slack · #wins
Slack: first invoice sent to client
First invoice sent to a newly-closed client. 💯
02

The client

CLPR Media runs clipping campaigns for creators, brands and businesses. Their model is volume: a community of 8,000+ clippers who cut and repost content across TikTok, Reels, Shorts and Facebook for "reach and volume no in-house team can touch."

Their pitch to the market says it in three words — "Be everywhere. All at once." The one thing that model can't manufacture on demand is a steady flow of the right brands to sell it to. That's where we came in.

8,000+ clippers · TikTok · Reels · Shorts · Facebook
03

The campaign behind the deals

51,757 prospects, roughly 2 touches each, and 1,082 replies — every one worked by hand into calls and closed retainers.

Prospects reached
0
unique contacts
1,082 replies
Interested
0
positive, in-market
50% qualified
Qualified calls
0
booked in 60 days
closed
Retainers closed
0
high-ticket · and counting
campaign dashboard
Campaign dashboard: 105,460 emails sent, 51,757 contacted, 1,082 replies, 50 interested
CLPR Media workspace · 105,460 sends across 51,757 prospects (60-day window).
04

How we ran it

AThe challenge

CLPR's model prints reach — but reach doesn't sell itself. They needed a steady stream of sales conversations with brands ready to invest in short-form distribution, at a pace referrals alone couldn't match.

BWho we targeted

The people who live or die by attention — and know it.

Creators & personal brandsEcom & DTC brandsFounders & marketersAgencies

CWhat we ran

A cold email engine built for volume — 105,460 sends, roughly 2 touches across 51,757 prospects — positioning CLPR's "be everywhere, all at once" model around the outcome brands actually want: reach no in-house team can touch.

Then we worked every one of the 1,082 replies by hand, qualifying 50 interested leads into 25 booked calls for the CLPR team to close.

DThe outcome

In 60 days: 50 interested leads, 25 qualified calls, and 4 high-ticket retainers closed — signed, invoiced, and celebrated in Slack — with more still moving through the pipeline.

50 leads. 25 calls. 4 retainers. And counting.

Shields Outbound × CLPR Media